Emirates is the most well-known name across the Middle East as far back as Brand Finance started its positioning in 2010, and the Dubai-based aircraft has been the best in its field on a global scale for the last five years. But 2017 will see a significant change. Based on Brand Finance’s Middle East 50 (The annual report provides information on the top global Middle Eastern brands), Emirates’s image is dropping 21 points for every cent to $6.1 billion. It has lost its position at the top position in its field, and Three US companies (American, United, and Delta) have outperformed it. In a more dramatic situation, Emirates has lost its position as the Middle East’s top-performing brand to STC.
1. Emirates
The company consistently tops the competition and, from 2015 to 2016, has increased 17 percent, with an estimated brand value of $7.7 million. In the past year, there has been an alteration in the management and mindset that has seen the airline change to be more open to collaborations. Through a partnership with Qantas, Emirates can offer more excellent flights to achieve more goals and has since developed the organization into a smaller one. Malaysia Airways.
2. STC
It is a Saudi Telecom Company positioned as an outstanding company among the top brands around the globe. It is ranked second in the Middle East in spite of an increase of 1 percent in the year 2015. The company also has an incentive program in place for the year 2015. In the same way, like other telecoms companies, There is a focus on innovation through development to drive positive development as well as transform the company to meet the needs of its customers. STC is also aiming to promote improvements in the financial performance of Saudi Arabia and in its various markets by fostering an economy that is based on learning.
3. Etisalat
With a growth of 4 percent over the last period, Etisalat also is a telecoms organization that makes the top 10. Based in Dubai, Etisalat is leading tests for 5G in UAE as well as coordinating the development, planning, and distribution of the future phases for 5th-generation mobile broadband. Since restrictions by the government on the interest of the company were lifted at the end of June 2015 and shares have been appreciated.
4. Qatar airlines
The most significant change is the top 10 cities; Qatar Airways has bounced 26 percent in mark value, increasing from $2.7 million from the year 2015 up to $3.4 million in 2016. The increase over the bigger Emirates aircraft is due to the fact Qatar Airways operates. Qatar Airways serves more goals and still has space to expand, which is in contrast to Emirates, which is limited to its central location of Dubai International.
5. QNB
Banks comprise a massive 50% of the significant 50 scores within the Middle East, with Qatar National Bank at the top of the list with a brand estimate in the range of $2.4 million. The brand’s esteem has decreased by six percent over the course of the past year; however not enough to elevate the brand up from the fifth place in the ranking.
6. Al-Rajhi Bank
Al-Rajhi Bank, in any situation, has witnessed an increase of 13 percent over the last year. It’s among the most prominent Islamic banks around the globe with a focus on the client which positions its position as among the largest and most vibrant banks within Saudi Arabia. Its growth has expanded administration to address the concerns of its clients.
7. Almarai
Almarai has made remarkable improvements since its establishment in 1977. Today, it is the largest vertically-integrated dairy business. The development process is due to the particular system it uses and is followed by a commitment to improving the central advertising. Improvement has also been a high cost of the company’s growth as it’s entered the juice market and is now a decent market leader across the GCC.
8. NCB
The National Commercial Bank was the principal Saudi bank that was recognized within the Kingdom and is among the significant money-related organizations within the district. It’s a new addition to the Brand Finance rankings with an astonishing jump from the eighth position.
9. Emirates NBD
The bank is constantly growing by gaining 23 percent in its image and an incentive program in the year 2015. This is due to the expanding Dubai economy and the increasing number of people who are taking loans through banks. Similar to other banks, Emirates NBD offers an assortment of products that meet a variety of customer requirements.
10. Oooredoo
In position 10 is Oooredoo, an inter-community organization committed to creating Qatar an exceptional choice among connected urban communities across the globe. It’s moved up from position 11 and has seen an increase of 23 percent in marking an incentive for 2015. The company has received Oooredoo having an AA score by Brand Finance; Oooredoo is one of the most solid telecoms firms within the district.
In the complete Middle East 50, the rivalry between Saudi Arabia and the UAE as well as Saudi Arabia stays close. It is 21 Saudi brands listed in the table, compared to 16 in the UAE. However, the latter is more profitable, with the total brand estimate of UAE brands being $27.9 billion, compared to $26 billion in Saudi Arabia.
STC increased 11 cents for every dollar in esteem this year, reaching US$6.2 billion. Brand Finance Middle East Managing Director Andrew Campbell remarks, “The Riyadh-based company is taking a leap from the traditional approach that is abandoning the notion of humanization and re-connecting with its many partners through a clean, beautiful, sweet perspective. An indication of its strength is the increase of 5 points in its score for image quality files showing that putting your effort into it will pay off.”
Do Brands across the Middle East Ready for the IOT’s challenges?
Qatar National Bank, the Middle East’s top-performing bank, has a mark is up by 56 percent for every penny. QNB has completed the purchase of Turkey’s Finansbank in the year that ended and continues in securing its position not just within the Middle East but instead in Africa and Asia too, the Brand Finance report says.
The second Middle East’s most notable banking mark after QNB is Emirates NBD, which like QNB, has grown by 56 percent for every penny over the last year. National Bank of Abu Dhabi and Abu Dhabi Commercial Bank is growing 62 percent for every penny and 77 cents for every penny in their own way.
Aircraft is the 3rd most crucial division according to mark value as it has witnessed its offering of the total drop to 14 percent.
As well as revenues are rising, The brand is gaining customers’ support also. The brand’s scores for recognition, thoughts, inclination, happiness, and, most importantly, its plans are on the rise.
