It’s clear that digital advertising is progressing and improving every day. With the constant advancement of marketing techniques and new technology and advancements in technology, staying ahead in the field of competition is crucial. Effective advertising is an integral element of marketing.
Now, the question to be answered is… What can we ensure that advertising is effective?
NO QUESTIONS
Here are five trends in advertising that will surely bring the digital top spot this year.
Mobile First Advertising
People have been hooked to their phones since their introduction. It’s carved out a place on the “Everyday Essential” list of humans. Mobile Advertising is among the most effective methods to attract attention. Making marketing strategies that target mobile phones is crucial as more than half of the globe is dominated mainly by Millennials, who have been hooked up to digital technology since the time they were born. A study called “Mobile Ecosystem and Sizing Report’ found that mobile-based advertisement and marketing projected to reach about Rs10,000 crore by the close of the year.
Companies such as Domino’s as well as zomato are focused on Mobile advertising. E-mailers, SMS, and SMS are the tools to advertise using Mobile First Advertising.
Augmented Reality
After the introduction of Pokemon Go, Augmented Reality is now a trend. In contrast to VR, AR generated new information, but it didn’t create anything totally new. It’s a technique where the viewer’s view is augmented by an image generated by computers and provides an overlapping view. It allows us to anticipate our purchases and make the right choice. The Research And Markets Analysts forecast the worldwide use of Augmented Reality Marketing to grow by a CAGR of 30.79 percent during the time between 2017 and 2021.
The revenues from the video Advertising segment amount to 0.01 percent of India’s GDP in the year 2018. IKEA makes use of this technology to the maximum. It has inspired customers to see if one of their chairs is a good match with other furniture that is in the living room!
Video Adverts
Do you remember an advertisement that you watched in the past few weeks? If so, it’s easy to comprehend the significance of video Advertising. Videos that are free of second thoughts are more effective because they are more intuitive and engaging than text. They are a great source of leads in terms of sales. Based on Social Media Examiner, 60 percent of marketers utilized videos for the social media advertising they used in the year 2016. People generally spend more time watching videos that are shared more frequently than text and are seen by more people due to their appealing visuals. Videos have the capability to provide more meaningful information in a shorter period of time. YouTube Video advertisements are trendy at present.
Personalization and emotional advertising
Ad campaigns have always proven to be more successful. The message that is presented at the right time and with the appropriate content is guaranteed to impress your audience. Add a pinch of emotion, and you’ll have the perfect advertisement that will delight your clients! According to an infographic published by USC University Of Southern California, advertising campaigns that were successful had 31% emotional content and 16% of rational content.
Companies such as the recent Hyundai advertising campaign “Celebrating 20 Years of Brilliant Moments” have had a significant impact on the public because of the relevant content. Vicks inspired many hearts with the “Learning To Love the” #touchofcare” campaigns.
Chat Bots
Facebook Messenger, WhatsApp, and other online chat platforms have become a phenomenon and may one day stop all use of Google entirely. How? With assistance from Chat Bots!
They’re virtual booking agents; however, they are also used from sales also. There is no doubt that users spend a lot of time on chat-based apps such as WhatsApp and Messenger; chat-boxes it’s much easier for businesses to find the customers who are likely to be interested and treat the customers accordingly. In recent times there have been numerous companies working with API ( Application Programming Interface ) for messenger. To provide faster and better responses, companies are using chatbots.
After Facebook introduced new features for chatbots, it surpassed 100,000 bots in April of 2017, proving the attention of the business world was enlarging. The response has doubled since the year 2018.
Chatbots’ integration with Messenger is an AI technology that is growing day by day. Kayak’s Bot is among the most impressive examples of the potential of chatbots.
Digital Advertising is growing every second, and so do we. If you are looking for fantastic advertising solutions, get in touch with us right now. You’ll be amazed!
