How to Earn More Money And Influence the creation of a personal brand
It was once the case that when you had an identity and a website, you could have a brand for your business. However, today’s customers demand much more. The branding process for them is all about how they feel when they interact in your presence as the proprietor of the business.
Businesses today must think in a greater depth in order to create personal brands that are aligned with their business branding.
If you’ve got a solid individual brand name, then you are an instant celebrity in your area. A strong brand will bring credibility and clout. People admire you.
If you think about your business, it will be your first name that comes to thoughts. It also provides your services with an increased value perception, and you’ll be able to price your services at the level you think you’re worth to customers who are willing to pay.
If you’re looking to create an engaging and powerful personal brand that can increase your sales but you don’t know how to begin, Let’s take a look…
7 Essential elements of your Personal Brand that is Integrated with your Business Brand
1) Embracing Consistency
If your prospects know what they can expect from you, it gives them an impression of familiarity and confidence. This is why being consistent in every aspect of your business and how your appearance is crucial.
However, many business owners are blindly and randomly with their branding and do not pay focus on the colors and fonts, graphics, or the type of message which all make the personal and corporate branding. This can cause confusion for your customers. Your brand’s identity should be designed using a consistent and uniform approach to standards that reflect the way you want your company to be perceived.
Consider, for example, the color of your clothes as an example. One way to stay in line with your image on a personal basis is to match your clothing to your visual branding. For a long time, Mari Smith wore her signature turquoise blue every time she went, and it was a perfect match to her branding. Mari Smith has since changed her method, but it was highly influential in her brand positioning as she built her presence as a leader.
Dana J. Smithers, one of our clients for a long time, is another client who ultimately is a fan of her brand’s messaging by wearing only her corporate colors Red, black and white. (Stay on the lookout for an upcoming trip in which I’ll interview her about this topic.)
Consistency is the key when it comes to branding. Apart from your appearance, the other things you do can also impact your personal branding. For example, if you claim to send out an annual newsletter, you have to keep that promise and ensure that the publication is made every week. If you publish twice per day on Facebook, make sure you keep with that regularity.
The consistency you show can earn the trust of your customers that will lead them to purchase your product or service whenever they’re looking for your products or service.
2.) Making a compelling story
The story you tell is the most important differentiation for your business. Let your story be an aspect of your own personal branding.
A lot of people can sell your items. However, you are the only person who’s precisely similar to you.
Your fans want to be aware of what you’re about, who you are, how you got where you are and why you are passionate about the work you do. Consider it your Cinderella the story of your rags-to-riches. It allows the reader to understand how you started out in the dark and then learned from the experience, and then came out victorious.
Connecting with your story will give people a positive connection to you in a profound, personal way. After you have written your story, you can include it on your About page, on your biography, on your presentations, on the book you wrote, and much more!
3.) Being Authentic and Owning It
If you speak from your heart, you can inspire and connect with people on an emotional level.
Be authentic and share your true self. Let them know your beliefs. Discuss your beliefs. Offer them an insider’s view so that they feel a part of it.
4.) Being accessible and visible
Out of sight is not in the mind of your customers. There are many ways that you can promote your brand’s image by gaining more visibility before your intended market. Here are some suggestions:
Have a fantastic professional headshot.
Post pictures of you working.
– – Leave your office and attend networking events.
– Be included by the press.
– Be a podcaster or a telesummit host.
Show pictures of the events you go to and people you have met on Social Media.
You can also host webinars as well as Facebook Live Q&A with your fans.
Follow up and build your connections through newsletters so you’re remembered.
5.) Inspiring a Value Proposition
This is an essential branding element, but unfortunately, many companies don’t have a clearly defined value proposition.
Value propositions are the simple declaration of who you are serving and how you can assist them, as well as the reasons why your solution is superior.
A quality one is precise, clear, and easy to comprehend. When you are able to communicate this effectively, it’s an effective client attraction tool.
6.) Definition of a Specific Ideal Client
A lot of companies aren’t sure about their ideal client. They have a wide net regarding their clients.
When you know the people who are part of your circle, it doesn’t just boost the effectiveness of your marketing but also assists you to know how to present yourself to them to win them over.
7.) Showcase Your Skills
Personal branding is also about being the most knowledgeable about the things you are good at. Do not just follow the footsteps of leading experts, but instead be the leader in the field with your own ideas, research, and ideas.
Create studies and publish the latest findings. Create your unique signature method. Develop terms that are the official phrase of the business.
The more you stand out from other professionals in your field, the more likely you’ll become the authority people will be attracted to.
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing company with more than 15 years of experience that is specialized in creating, designing, and marketing expert original websites for businesses, entrepreneurs, and companies.