Are you seeking ways to build your professional image in the engineering, environmental, or construction field? In an age of technology where industry leaders and employers are using online platforms to connect, communicate and collaborate, having an online presence is essential to stay current with the current strategies. Being active online gives you an edge distinguishing you from others within your field.
When you’re trying to grow in your profession, consider these three different strategies in which you can position yourself as an experienced and a leader within your industry.
#1 Create a Blogging Presence
Writing a blog is among the most effective ways to build your experience in the engineering, environmental, or construction sector. According to HubSpot, blogs have been recognized as the 5th highest-rated source of accurate information. Blogs allow you to distribute relevant content to the people in your circle, as well as influencers and people who want to grow their careers in these fields. In the process, you’ll build a following that is loyal while creating a powerful professional online presence.
Select a blog platform like WordPress as well as Medium to build your blog. Think about topics, questions that are commonly asked, and challenges that you have encountered within your field to develop blog posts with concepts. Create a schedule for blogging and stay consistent. By keeping a consistent blogging schedule, you’ll build a collection of blog posts that you can post to your social media platforms as well as forward to your colleagues and show to potential employers as you advance your career.
Then, make sure to syndicate your blog posts to LinkedIn Pulse to get more exposure. This is an excellent method to increase your credibility within the field and put yourself placed in front of an engaged audience.
#2 Share Social Media Informative Posts
The majority of marketers believe in the importance of social media for their business. Marketing companies use social media as a means to boost awareness, reach out to their target audience, and draw customers to their sites. Because more and more customers are using social media to interact with businesses, it’s vital that brands stand out for their customers.
Additionally, social media could be a great way to build your professional image. There’s a reason why you don’t know who is on your social media network, and it could bring you a new possibility for advancement in your career. By implementing a social media strategy, you’ll be able to post relevant content to inform, educate and encourage.
In reality, Here are a few ways to boost your social media profile as you advance your career.
Share relevant content that your readers can benefit from. Answer questions, give suggestions, or provide relevant information to people who are in your area.
Update your industry-related news feed to keep your audience informed of the latest happenings. Share your thoughts or insights to give it a genuine. Go one step further by doing a live broadcast on Facebook Live. Facebook Live to capture attention on newsfeeds.
Encourage your viewers by sharing quotes. There are many from Google Images or create your own with Canva.
Create and share relevant content that is related to the engineering, environmental, or construction sector. Your page will be seen as an authoritative source, enticing users to check out and interact with you regularly.
Make sure to keep it simple in your posts. The most important thing on social media is regularity and quality. Based on the platform, it is possible to post at most once every day (LinkedIn) or as often as twice (Facebook, Instagram, Google+) and make it work.
#3 Upload helpful videos to YouTube
There are many advantages of making use of video to create your brand’s professional image. Video is a method to draw people into the message you are presenting and let them experience your character. People love videos because it’s transparent, authentic, and a simple way to understand your message. While some might prefer reading blog posts or content on social media but many prefer video.
In the end, videos increase your confidence and improve your communications skills. The more you make videos and share relevant content within your field and the better you’ll improve your communication skills.
Make use of this to advance your career. Make and upload videos to YouTube which are relevant to your field of work. The same approach can be used in your blog to come up with topics for your videos. To get more exposure, make sure to share your video via your social media platforms. Also, make sure to include the most popular keyword phrases that your viewers will search on YouTube for the subject you are presenting.
Making a video strategy to promote the professional image you want to build will differentiate you from other colleagues who rely solely on one site to build their authority.
A lot of your colleagues aren’t using digital strategies to improve their professions. If you’re in the environmental construction, engineering, or construction sector and you’ll see these methods will allow you to stand out and get noticed. Your portfolio will be enhanced while establishing your professional image for success in the future.
Be sure to include every element to promote your business. Keep a regular blog schedule to show your expertise. Make use of social media to connect and provide valuable content that your followers will appreciate. Add videos to enhance your message and engage with a broader crowd.