When you’re beginning your business, it’s easy to get caught in the trap of not wanting to invest more money and trying to do everything on your own. Entrepreneurs want to reduce the costs of starting a business to the minimum. You figure that if you could do it yourself, you’ll save money by not having to hire an additional person.
However, the issue with this method is that over the long term, when you do everything yourself, you may quickly be losing money. First of all, it’s impossible to be an expert in all things. Additionally, if you engaged in the back-office of your company, then you’re removing your attention from your customers as well as other lucrative ventures. It’s time to delegate.
One thing that is thought of by many as is simple to make for themselves is their website. Between “drag-and-drop” websites builders and the user-friendly WordPress, it’s simple to imagine that you can build your own website. However, without that unique web design skill and artistic ability to blend with colors, your site is likely to look bare and won’t have the glam your potential customers are looking for.
Since your website is usually the first thing people see of your company So, do your customers really conclude that you’re not worth the investment in a professional-looking website? It’s true that your company will be judged by the people who visit it through your website. The one glance may deter customers from making contact with you, even though you’re the perfect guide to assist them. So invest. Employ a professional web designer to revamp your site with a simple modern design and clean branding elements.
Add Your Brand’s Logo Throughout Your Website
Consider the next time you visit the first website you visit; which page would you like to start with? What is the first thing that you notice first? What do they say about the brand’s message? Even if you’re not contemplating these questions, there is always an apparent reason for you to move off a page to go on your next search, as is the case with your site’s visitors. Therefore, begin with the first page of your website and look for aspects that require upgrading. Here are some ideas:
1. Your header.
A web designer can incorporate your colors and design elements to create an attractive, professional design that is sure to (subconsciously) inspire readers to read your homepage.
2. Your headshot.
It doesn’t matter if it’s in the header or is used as an additional sidebar; users feel more comfortable looking at the face of a person and knowing that you’re an actual person. A professional headshot gives an individual touch to your website. Visitors will view you as friendly and will know that they can get in touch with you when they phone instead of being thrown into a constant voicemail.
3. The opt-in boxes you choose to use.
Don’t settle for an old-fashioned sign-up box style. Your web designer will be able to incorporate a design that will help your opt-in stand out even more. (A tip If you’re not creating your list, it’s time to begin!)
4. The signature box of your author.
Use the last paragraph of every blog post to include your author’s information as well as an appeal for action. Add your logo’s colors and/or an alternative headshot image that still communicates your message of branding. Tell your readers why you are the expert they’ve been looking for. It is essential to keep your words to a minimum. However, you should include a link to the opt-in form or a waiting list or to your own signature book or product. Make use of a different version of your author’s box as well for when you write content for other businesses, such as guest bloggers.
Is it the right time to outsource your brand’s photos?
Have you ever updated your Facebook or Twitter header? What about the header of your website? If the headshots you have are older than 18-24 months or if the style of your external appearance has drastically changed or changed, then you should consider updating your photographs. It doesn’t matter whether you look like a glam model in this image in the late 90s. It’s likely that you don’t look exactly the same way a few years after. Perhaps it’s more important for clients to you to appear more mature! Stay up-to-date.
Photos for websites and social media are only two of the many areas that require you to update your photographs and design elements in order to let your followers and visitors know your business is still going and that you are investing in your image as a business. This is your BUSINESS image. The image you display to the world and the image that represents YOU in your role as an instructor the image that earns you a full-time income as well as the potential of earning enough money to send your children to the school of their choice. Why would you take on these vital pictures on your own, even if you have experience in photography?
Consider it this way… If you’re on social networks to connect with your college pals, It doesn’t matter if your profile picture isn’t as clear and you’re wearing a tank top with a glass of beer. If you’re trying to promote your business via social media to attract more customers and customers, then a photo that’s blurry with a sloppy outfit isn’t going to be a good idea.
Get rid of the blurry photos and get a professional photographer.
The camera on smartphones has really developed in recent times, with some pictures published online being extremely clear. But simply because you have a fantastic camera on your cell phone doesn’t mean that you need to take professional photos.
First, any good photographer will have the newest and best camera that will be superior to the camera on the cell phone. Additionally, professional photographers are able to adjust the lighting so that you’re not surrounded by shadows. Thirdly professional photographers who specialize in portraits or lifestyle are able to put the models in a comfortable position, and they will be aware of which poses are the most pleasing to your body shape.
Take your time and let the experts handle your Editing of Photos.
Photoshop is an incredible tool, and we can see the outcomes on the covers of magazines at every checkout line in the supermarket. But do you have enough time to study a new software? Even after you’ve learned the fundamentals of Photoshop, it requires many hours of practice to improve your capabilities. If you’re already thinking you wish you had an extra 18 hours in your day, employ a photographer with excellent editing skills in order to get your image perfect within a fraction of the time it will take you to master.
Photographers Enhance their creativity.
Professional photographers are creative and will offer creative ideas to your photoshoot. The final decision is yours of your image as a brand; however professional photographers can offer suggestions on outfits, poses, locations or props you can use. Some ideas may appear crazy, while others may seem sensible. It is essential to be open in chatting with your photographer, as you could discover a brilliant idea that can boost your image as a brand.
Now is the time to refresh Your Images of Branding
The latest branding photos go hand-in-hand with a modernized website. So, let’s get that photoshoot scheduled! If that’s new to you, or you did not get the best experience last time you went to photos taken – this Branding Photo Shoot planner is the perfect tool. I’ve provided a step-by-step strategy for keeping your schedule organized as well as hiring an experienced photographer. Follow the steps carefully and take notes, and be sure to ask lots of questions to your photographers and you’re likely to have a difficult choice of photos since they’ll all look fantastic.
In the end: If you represent your company, it’s essential to present yourself in the best image. Professional photos will help you attract quality clients willing to spend cash with your company.
Information about the author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches(r), which provides marketing and business tools, resources, and education for life coaches to ensure they can run their businesses more profitable. Download the no-cost “Essential Coaching Kickstart Guide to Business” here, and receive weekly tips, strategies, and advice on how you can build an effective business in coaching.