Images are a powerful tool for companies to enhance their online presence.
It’s possible to think that it’s odd that an agent who is involved in so much web design as well as blogs that we’re writing and coding the latest technology all day long.
It’s true that we do lots of writing and custom programming.
However, a key element of being an effective digital agency is knowing the role visuals play when creating the website and also in creating an online presence and brand.
Don’t forget the old adage. On the internet, a photo is worth more than 1000 words.
We’ll be discussing the art of choosing images for your online marketing and website that really stand out and help potential customers remember your brand.
Don’t be worried. If you don’t have the money to hire a professional photographer, there are plenty of options to create stunning images for your website, and we’ll cover them further in the next section.
Making use of images in marketing
Humans are visual creatures, and that doesn’t automatically alter when we use the internet. This is why using images in online brand marketing is essential.
Every photo you post should inspire emotion and reflect your brand’s image – whatever inspires you, your brand unique, you. Yes, taglines and the content you share are crucial (and essential if you want to be ranked at the top of Google).
Images can transmit your individuality within a matter of seconds. Neuroscientists at MIT have discovered that it takes just 13 milliseconds to process an image.
If you’re looking to connect with your customers within a matter of seconds, stunning, crisp images that portray your brand’s image are the best way to go.
Customers today want to be connected with brands that are authentic. The more you can deliver them amazing images that convey a sense of your brand, the more likely they’ll become loyal fans. They’ll also be more likely will become your ambassadors.
In actual fact, research by BuzzSumo revealed that posts featuring images every 75-100 words got twice the social media shares than articles that contained fewer images.
It is clear that images are essential and greatly enhance your site’s content.
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READ: Is Your Company’s brand’s identity memorable enough?
When you think about your service or product, what is the first thing that comes to your thoughts? What images do people have in mind? What attributes do they attribute to the services you offer? Does it stand out from other competitors?
If you are trying to create a memorable business image, there are a few issues to think about; else, you’re at risk of losing your business because your brand isn’t distinct enough from other brands that are aiming at the same audience in the same way as you.
Your brand’s message should evoke an image, emotion, or characteristic and define you. This is where distinctiveness comes into play, using and expressing your individuality.
Find out more on our website.
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Imagery in Web Design
In light of the fact that at least 38% of visitors are likely to leave unattractive websites, including attractive photos on your site is an easy choice.
But images do so much more for your website.
The first thing to consider is how images on your website could boost your SEO.
When Google examines your website, it will look at your entire content, including your photos. Thus, having optimized images will improve your Google rank.
In fact, web content that includes images receives 94 percent more views than those without images. If you’re looking to increase visitors, it is essential to make use of more photos on your site.
Utilizing images in a professional manner can make your website more attractive to visitors longer.
It’s even more significant if you operate an online retailer. In this Kissmetrics study, 93% of customers consider appearance as the primary aspect when they are making a purchase!
As we’ve already covered, images can help keep users engaged.
Keep in mind that people are busy and tend to look through websites. Separating your text into shorter paragraphs and interspersed with informative images and infographics can make your site more accessible and user-friendly.
Of course, this can only work only if you’re using images in a proper manner. This means you should use only the most relevant and appealing images that have small size files. It is also recommended to utilize images of individuals in the most detail.
Keep in mind that an of the crucial factors when using images for your website or other online activities is to make sure that you use only images that are your own or that you have permission to use. This is what we’ll discuss later.
How To Choose Photos For Your Website
How do you choose images for your website?
Then, consider the first impression you wish to convey. Make a brand guideline that includes your company’s colors and fonts, as well as the style and look you would like your images to convey. Also, decide on what kinds of images you want to be used.
The bottom line is that you must make use of quality images that have purpose and significance. Also, it’s crucial to have permission to utilize images.
Suppose you’ve got the money to engage photographers, great! You should choose someone who will understand your brand guidelines and collaborate with you to produce the right pictures. This is a time when it’s essential to be selective.
If you’re not able to afford to engage an artist – that’s great! There is a myriad of alternatives for amazing photos available for the stock today that are cheaper or completely free.
For stock photos that are paid, We recommend Depositphotos that we’ve been using for years with no problems.
If you’re starting from scratch and you’re looking to limit yourself to photographs that are free, look into Unsplash. It provides a wealth of gorgeous stock photos which are free to use with no attribution or permissions and for both commercial and non-commercial use.
When selecting stock photos, it is essential to be more cautious about selecting images that reflect your brand effectively. Be sure to stay clear of stock photos in which people are staring directly into the camera, which are usually more sloppy as well as less genuine.
Remember that visual clutter is bad for your health. Make sure you use several stunning images well-organized. A skilled web designer will ensure that your site is beautiful and well-converting with the ideal combination of stunning photos, engaging text, as well as strategically placed calls-to-action.
The more you are able to incorporate photos into your online marketing and website and online marketing, the more you’ll be in a position to connect with your target audience.
My team can help small companies create the perfect branding, as well as SEO, website design, and online marketing. Get in touch with us to start building an appealing brand that represents your company’s strengths perfectly.
For your success as a business,
Susan
Susan Friesen, a founder of the award-winning web design and digital marketing company eVision Media, is a Web Specialist as well as a Consultant for Business & Marketing Specialist, as well as a Social Media Advisor. She assists entrepreneurs who face bad experiences, knowledge, and the support required to build their own online presence for their business.
Through cooperating together with Susan as well as her staff, customers are confident and relaxed, knowing that their marketing online is in safe and safe hands. They can concentrate on developing their business with confidence with a flawless support system to help them through throughout the process.