Design, copy and user experience are not things that happen by chance.
Marketing success depends on quality input.
Your input won’t have any impact if it isn’t meaningful.
(Kinda like the law of Physics… The energy you put into any system is always more significant than the energy it produces – because inefficiency, or loss in translation, always exists.
What is meaningful input?
You need to take into account many factors, depending on what output you are looking for.
Your personal brand is at the foundational level. This is the foundation of everything you do for your business or marketing.
You may be wondering if you really do need personal branding… Sounds fancy…
It’s not. You are creating a version of your personal brand by simply communicating with other people, regardless of whether you know it or not.
Every word, action and thing you do can impact how others see you and your business.
It all comes down to whether you are actively curating the perception of your brand and yourself or if you are allowing it to happen by accident.
To benefit from solid personal branding, you don’t need to be Oprah or Richard Branson.
Personal branding is essential for any coach, consultant solopreneur, owner of a small business or person with a personality-driven company.
You can’t become a commodity by focusing on the price of your product.
It is the foundation on which you build trust and cultivate relationships. And most importantly, it allows you to speak at the identity level of your ideal customers/clients – all of which will result in loyal clients who are willing to pay you to work with them because they know you.
Strong personal branding is good for business.
It allows you to stand out in a sea of competitors and establishes a leadership position.
It increases credibility and expert status, which, in turn, earns trust that eventually leads to conversion.
It helps make your business memorable and keeps you top of mind.
Because of its deep resonance, it makes your offer more than a commodity.
This allows you to communicate your brand better and control how others perceive it by being consistent across all touchpoints.
Personal branding is a popular topic.
There is no shortage of information about how to promote your personal brand. If you ask Google, you’ll get two dozen tactics right away.
Many people are missing crucial pieces.
They get lost in the web of PR, social media and influencers before they have a solid foundation for making their personal brands viable, client-attractive, and supportive of their businesses.
Here’s the million-dollar question:
What are you putting into your social media profiles, websites, and emails to influencers? How can you make yourself stand out, portray a version of YOU you want to be able to identify with, and how do you communicate that to them?
What is the secret to creating an online presence that makes you proud, promotes your product and makes you feel confident telling others what you do.
Strong personal branding is the key to unlocking your potential.
It provides information about the user experience, copy, and design of all marketing and promotion.
Copywriting Alchemist. Her unique combination of Business + Marketing consulting/coaching with a Mindset + psychic twist helps maverick-preneurs discover, articulate and transform their WHY. This is done through an intuitive but rigorous iterative process that stems from her Harvard Design School training as well as ten years of experience in online marketing.