You are a part of the fantastic world of branding advertising agencies. I’m sure you’ve faced a dilemma when a client asks you to create a brand identity for their product, service or company. It is not difficult to admit that it can be daunting at times. You can make life complicated or straightforward by combining different perspectives, knowledge, or skills. This includes your career in design and art. These are the fundamentals. To create something new and unique for your client, you need to understand the tips that have been shared over time by experts in the field.
I am sharing some of my experiences here.
Strategy is the key to a consistent and sustainable marketing approach.
Although each agency claims to have its own “brand identity book”, the truth is that it does not exist unless it is your client’s branding book. From the beginning, the corporate branding strategy must be strategized. Start from the beginning!
Creative design research
The second step is to do research. Are you familiar with your brand? Are you a fan of your brand? Are you familiar with its personality? Did you look into the ethos of your customer? What are its strengths, weaknesses and potentials, as well as their function? Ask your customer for all information. Ask your customers how they perceive the brand. What does the brand mean to stakeholders, shareholders and end consumers? Ask how the targets would like it formatted and what outlets they believe it should be advertised.
Research on competitors
What colours, fonts, and visual identity styles are used in the corporate branding or product designs of the competitors? Create a masterpiece, benchmark it and then discuss the results with your team.
Briefing for brand identity agency
It is not necessary to work subjectively in this industry. While creativity and perceptions are important, there is also the need for money. Therefore, a document must be created that documents every step of the brand, such as design concepts. This document must include both the client’s and the creative team’s approach. A brief should include a broad vision of the brand as well as a clear strategy. This will allow both parties to make rational decisions and outline rational outcomes.
Communication with customers
Keep in mind the old saying: “Customer is always right” This is not an exception! You know the product better than he does, so it’s time to listen, listen, and listen regardless of how much visual data and experience you have. It all depends on your client’s expectations and goals.
Understanding the client’s needs is the most important thing that an advertising branding agency can do. Don’t limit your technical resources, and you can simply put on the client’s hat. In other words, you’re creating a product or brand for your audience. We are creators. We are designers. We are designers.
