Choose an industry; choose any industry. Whatever you decide to call, there will always be a handful of names that are at the top of the list, both people and women who are associated with the field. They are Schwarzeneggers of bodybuilding as well as those who are the Nigellas in food and the Bransons for business.
Their standing as one of the most prestigious industry leaders provides them with a variety of distinct advantages. Offers for endorsements and deals are made to them, media try to seek their opinions (which also increases their reputation), and their astronomically higher cost is viewed as a given and seen as a ‘value’ that is inherently worth it, and ultimately they are the leaders of a tribe of followers who believe in them. There is merit in being an industry leader.
The higher the level you are able to be a “celebrity” within your field more valuable your stock of market reputation.
What are your exclusive concepts?
What if I shared my top ideas, and someone is a thief?
Yes, but what happens is the case if you protect your top ideas, and no one knows you’ve got these ideas…?
At first, the concept of content theft appears to be an issue that is legitimate to anyone who is aspiring to become an industry expert. If you’re trying to position yourself as a significant player and your intellectual property is the core of the product you sell. It’s the foundation of your unique brand and your distinctive offering. Therefore, shouldn’t you be able to protect it to the max?
But it’s your primary marketing instrument.
Here are five reasons experts should make use of articles, social media, blogs and other publications to share their most innovative ideas in open, public places:
1. Invisible isn’t profitable.
Congrats! Your most valuable content is tightly kept hidden… that’s because of that, no one knows what you’re good at, and no one ever makes use of your expertise. However, if you make your best content available publically, you’ll begin to build an image as a respected expert.
2. “Reviewed” isn’t the same as ‘used up.’
It is possible that anyone who is interested in our ideas might see them on YouTube and read the articles in an online magazine, and then believe that they’ve got what they wanted, then leave. It’s not the case. Way. After determining that you’ve got the right ideas at a high level, clients are likely to respond by inviting you to be my colleagues about this idea.’ If they are pleased with the information they get from you, they’ll still want to seek you out for implementation.
3. The visibility of your content is what makes you associated with your content
The more you communicate your ideas through books, articles, videos and even speeches, The more you’re connected to those ideas. Be consistent, and when other people try to replicate your ideas, then the world reacts with, “Oh, so you’re similar to (x the original)? “, referencing you. It’s embarrassing for the novice and is a badge of honour for the seasoned professional.
4. Copycats increase the market
You’re ripped off. What happens next?
Tesla offers its most valuable IP for no cost. They’re looking to compete, as the more companies create electric vehicles, the higher the overall growth in the market.
The popularity of an idea implies that it is beneficial to all. If you’ve got copies, and the concept they’re copying is becoming popular, this only proves the validity of the idea. It is essential to ensure that you have the most searchable connection with this idea, and also that you are perceived as the most reputable advocate, and also welcome the fact that the concept is appealing enough to be copied.
5. Copycats can be found playing game of catch-up
If you post your content on a public platform and somebody copies it before they are able to begin using it, you’ll have gotten better and more advanced. But what happens if they’re stealing your ideas from one or two years ago? You can let them spend their time playing catch-up while you create new ideas and content.
Let the world know about your most excellent work.
Your most successful work is your most effective marketing tool. The more people recognize that you are the source of content that is genuinely excellent and the more often your name will be mentioned in discussions about the subject. Your name will be associated with it, and you will become a household name.
A mystery that is not fully understood cannot become an icon. A bright illumination that proves itself repeatedly could quickly become the best player in the game.