I’ve been an avid lover of TED Talks which is a free online platform that lets experts from the industry speak on various topics in a span of 15 minutes. I believe it’s unnecessary and inefficient to have the world’s best communication infrastructure in a country yet an extreme lack of top-quality content. The same is valid for content. I believe that any business can develop a unique platform that is based on the same model as TED talks. If you’re a business owner, think about offering this platform to other experts, either as invited guests or to your top management.
Here are some more suggestions to get you started on the right path to establishing your personal, corporate TED talking platform.
It is essential to determine the people you want to target. Are prospective customers looking to know more about your capabilities or job seekers who be interested in finding out whether they would like to be part of your company?
After you have identified your target audience and your target audience, you can begin to think about topics that could be interesting to them and may make them feel compelled to visit your site. Be sure your topics do not rely too much on your own offerings or services, or your visitors might think that the website is merely another way to promote your business. Keep your topics current and short.
Make sure that the talks do not conflict with your company’s values or goals. This is because the talks will be accessible on your site, and you don’t intend to cause confusion. Additionally, you can turn off anonymous feedback under the video because you wish to ask viewers to send an email directly to your top staff to get an immediate and precise response. It is important to show everyone that their feedback is given the highest priority and importance.
Talk to potential speakers regarding the length of each presentation. They should be comfortable with this because they need to convey the message in the most concise way they can.
Do not only purchase speakers from the academic world. It’s refreshing to find speakers that have different perspectives so that listeners be challenged and stimulated mentally.
It is vital to establish a reasonable budget to ensure the recordings are produced as professionally as possible. The audience must be able to comprehend the subject matter, and the information must be explained in a clear and mature way. It is suggested that viewers also follow the presentation by watching slides online. Additionally, the presenter should not be angry and block these notes. It is also possible to have the talks transcribed to allow viewers to re-read their talk.
You can also choose, in conjunction with the speakers, to distribute the audio recordings on broadcast stations or even online on-demand platforms such as Netflix to increase your reach. This will also strengthen your brand’s image and let you enter new markets.
You may decide to hold an event and give your local supporters admission for free. The other interested parties will benefit from the live talks by paying an affordable fee. This event can be staged in a reputable venue and could also attract more favourable media coverage as well.
In the near future, you may also opt to release the talks in a collection in a second collaboration with all of your invited speakers. It’s a clear win-win for everyone as they can provide each other with exposure.