A digital flagship is a new thing.
Swatch promoted its skin collection by creating a minisite, which could be accessed at the skin. Swatch.
Swatch has the extension “.swatch” in its possession. This extension could be used to deploy all of its digital platforms. It will create a consistent digital flagship that is fully branded and consolidates all digital assets.
Abbott, the pharmaceutical giant, has a large number of sites around the globe and in various verticals that use the Top Level Domain name. An overview of all of Abbott’s domains in April 2017 can be found on the dot brand observatory – dotbrandobservatory.com.
Branded Top Level Domains
A domain name that is fully qualified consists of at least two strings separated by a dot.
The Top Level Domain is the correct part. It is the environment, the “where”.
The Domain is the goal or task being pursued, and the left portion is the “what”.
Customers will search for an objective in your territory on a “dot” brand. These domains can also be called:
Domains for Single Registrants
Websites can be heavy, complicated and cluttered.
Web development is flexible. New versions of apps are being created every day. A website structure is not flexible due to highly engineered taxonomy, customer experience, and personas. This is because brand websites have to host a variety of information, including financial content, HR and recruitment, legal and IP information and product information.
Dot brand creates a new dimension.
A dot-brand is like changing from a flat surface into a volume. Their dot-brand allows them to create multiple digital environments. The new gTLD gives you the ability to have a subtle, nuanced digital presence. It is possible to create many different environments. However, ensure that all elements of your digital landscape work together and don’t compete for limited real estate.
Your dot-brand gTLD will allow you to organize your content in a flexible, adaptable, and customer-centric manner.
The dot brand observatory offers extensive research into the new branded gTLD market.
Provide better and clearer customer navigation
Your website should be more than a portal. “service. Brand” clearly indicates what the customer will find. This makes it easier for customers to use their website and improves customer satisfaction, conversion, and loyalty. Many brands don’t have content but redirect to their brand homepage. Dot stories assist brands with the activation of their dot branding using dedicated tools and systems.
Can you get a dot brand?
Organizations were allowed to apply for Top Level Domains in April 2012. Around 600 brands were able to use the brand name to register a Top-Level domain. This allows them to create many second-level domains. A new opening is currently under discussion at the ICANN level, but there is no deadline or specific planning.