As the time for the end of the year nears and we receive more questions concerning printing calendars. Calendars are a well-known marketing tool, and a lot of businesses print calendars during the Christmas season due to a variety of reasons.
Calendars that are designed with branding make a fantastic marketing tool. Typically, a company will print them and distribute them to clients to thank them at the end of the year. It works because;
Everyone uses calendars
The earlier someone can get something free, the more likely they’ll utilize it.
This is an excellent tool for branding because it will keep your company’s name visible to your customers constantly.
Though you may be tempted that you should go the DIY way, having your product produced by experts will yield a final high-end product that will make your company proud and will cost less per item. Take note of these points:
1.) The design should be consistent and align with your brand
The calendar you choose to use should serve as more than an instrument to keep track of dates but also something that showcases your brand and business in the best possible light.
Choose images, typography as well as layouts that convey and visually connect to your company. For example, if your company is an elite interior designer, you’re not likely to select bright colors and cartoons, and a squishy font. It is best to choose muted and elegant colors, crisp and sophisticated fonts, and high-resolution photos that show the work you have done.
2.) A template design could be able to help.
Finding an online template that matches precisely what you’re seeking or, at the very least, is a step towards your desired design is a breeze. Utilizing a template can help you avoid problems with printing, such as incorrect alignment, bleed, and trim lines. Even if you decide to leave the final design task to an expert, playing with some templates can inspire you to create your own ideas.
3.) Images – size counts
Due to their size, this is especially true for calendars with posters but applies to other formats of calendars also. Images of low quality will usually appear blurry or blurry when printed. Professional printing services can assist in printing prints that are photo-quality, but you may not be able to get the most out of it if you print images of low quality. If you can, use only high-quality and uncompressed files or vectors that are recommended by Your printing provider.
A lot of calendars, including wall-mounted calendars, require large-sized images. It is essential to select high-resolution photos to avoid ending up with images that appear blurry, pixelated, and appears ‘yucky.’ Utilizing high-quality, uncompressed either in vector formats or file formats can do the trick. If your calendars are big or tiny tented calendars, the quality of the images will convey the message subliminally that your company is a top-quality business in addition.
Remember that the majority of monitors utilize an RGB color model, whereas most printers employ CMYK. This is automatically included when printing. If your monitor isn’t calibrated correctly, then the hues you see on the screen may not match the colors that appear on the paper. This is another reason why you should let experts do their best.
4.) What is the purpose?
Think about which part of the sales funnel the possible buyers are. Are they at the center of the funnel, and you’re just trying to attract the attention of potential buyers? Do not spend money on wall calendars that are glossy; instead, think about cards calendars or even magnetic alternatives.
Contrastingly, poster calendars, as well as wall calendars, could be more appropriate for a targeted distribution towards the lowest point to the sales funnel. If you’re at this point, it’s pretty sure that your client is close to making a purchase or has already come into the purchase and might be in the process of purchasing another time.
On the other hand, if you know your customers are at the exit-end of the buying funnel, they have purchased before, and you want to keep their loyalty, then top-of-mind-awareness is critical. Look at high-gloss, high-quality calendars with large amounts that customers will not mind hanging up in their offices due to the aesthetic appeal.
