A Case Study On Douma Leadership
Sorry, I’m sorry if I sound as if I’m a broken record, but there are some aspects that are so vital in the realm of digital marketing that I cannot mention enough about them.
One: you require a quality website.
A good website alone isn’t enough.
Even if you’re aware of this, there’s a big difference between knowing and actually doing. It’s common for small-sized entrepreneurs and business owners to get overwhelmed with information in the field of marketing.
This was the case with our client, Yvonne Douma.
Yvonne is among the most friendly and skilled HR coaches and communications professionals you’ll meet.
However, she came to us with a lackluster marketing material that we’re offering her. She didn’t have any sort of digital marketing strategy, and she wasn’t sure which one to purchase.
Yvonne was aware that something wasn’t working however she wasn’t sure what to do to get there she was looking to get to. If she could only get in touch with those who are suitable for her and they would see the fantastic talents she has to offer. This is the reason we were there!
In the last year, we’ve helped Yvonne with brand development and responsive web design, copywriting, social media marketing, advertising, as well as the marketing of content for her business service firm, Douma Leadership.
We also offered the essential topping to all these services – strategic consultation (my favorite! ).
Through the course of our work, We’ve been able to help Yvonne to clarify her services as well as her brand and find an online voice she could be proud to communicate to the world.
And we helped her to become a best-selling self-published author (no problem!)
It’s been an honor to collaborate with Yvonne, and we anticipate even greater collaboration in 2022.
“I wanted to completely redesign my company, so I approached us for assistance,” she says. “My site is professionally designed, user-friendly, and it looks fantastic! Susan, as well as her staff, have always been helpful and inspiring, and challenging me to get my name out there and to have the confidence to be seen.”
If you’d like to assist your small business to succeed in attracting good profits and happy employees through HR consulting, as well as the resolution of conflicts, then we cannot recommend Yvonne highly enough.
If you’d like to learn more about how we helped Yvonne to develop her online voice and get more clients to join her continue going!
Step One: Strategy
You can’t build the Ikea bookshelf without examining the directions first. These are just a few pieces of wood and some screws.
Many small-scale business owners plunge into the pool of digital advertising without a plan. Sometimes, they’re not even able to swim!
That’s why consultancy on business strategies for marketing comes in.
As a consultant for business marketing strategies, I meet one-on-one with my clients in order to make their marketing more effective and efficient than it has ever been. I am awestruck when people make huge breakthroughs and then finally know the best way to go about it (and when they’re like Yvonne? Bonus! ).
For Yvonne, this has meant regular sessions to clarify her business model, identify her ideal customer base, and brainstorm marketing strategies ideal for her company.
Yvonne and I have continued to have regular meetings, and I look for our Zoom meetings. We utilize them to make sure that we are on the right path and to keep on innovating.
Step Two: Refine the USP of Yvonne and refresh her Website.
A lot of times, clients contact my company with a website and/or brand that isn’t good enough. This was the case for Yvonne, who’d made an effort to improve their online presence.
The only thing we had to do was to tidy the logo. She was a brand we all agreed to fit her very well.
Her old website was not working for her. Not only was it old-fashioned, but it also did not give a complete picture of the quality and services that Yvonne offers.
Our team set to work on constructing an SEO and responsive website that does a better job of explaining Yvonne’s distinctive Selling Position (USP).
One of the best advantages of having a web development firm on your side is that your website will be updated quickly. Over the course of time and during our time with each other, Yvonne and I further worked on branding, creating new and better services and products.
Since we created the website and are updating it regularly with new services and content is a straightforward and easy procedure.
Step Three: Design A Landing Page
Websites are fantastic. They are. However, they’re not the only type of web-based property that can assist in growing a business. This is why we prefer to assist clients in launching landing pages, too.
The term “landing page” refers to a standalone web page that has the sole purpose. They’re a handy tool to include in your toolbox.
For Yvonne, for whom we designed an online landing page based on an exclusive webinar she developed to aid women in the workplace get back their power. To access the presentation for free, users needed to sign-up with their email addresses.
The purpose of the landing page serves to gather email addresses to ensure that Yvonne is able to expand her email list. As we’re doing this, we’re also sharing an excellent resource that can personalize Yvonne and assist prospective clients in getting to know her, trust her, and like her. Win-win-win.
Step Four Step Four: Promote, Promote, Promote
Even with a unique SEO website, like the one we designed for Yvonne, however, it could take a while to show in search results. It’s the way Google operates.
The majority of people I’ve spoken to have no intention of being ready to lay in their offices for months!
This is why we paired with the launch of Yvonne’s site along with a landing page and a practical approach to social media.
This involved a careful selection of material for Her Facebook, Instagram, and LinkedIn accounts that highlighted her expertise, her experiences, as well as her services and her persona. We achieved this by creating custom-designed graphics, in addition to various types of content.
We’ve also urged Yvonne to get herself on the market as often as she can – and in the event that she has, she achieves fantastic results!
5. The Book
If you’ve got the same amount of information and knowledge as Yvonne has, writing the idea of writing a book is usually the next step that makes sense – particularly when you’re trying to increase your company and following on social media.
A book is among the most effective ways to communicate with your potential customers. This is an excellent marketing tool as a whole. Simply having a top-selling book is an excellent opportunity to prove yourself an authority (not to mention taking the ‘to-do’ list off your list of buckles! ).
In the beginning, let me give another massive kudos to Yvonne. From the beginning of the book, it’s a work of love, and Yvonne is an expert in the realm of relationships and communications. If you’re in need of guidelines to develop your communication, we recommend that you read REFRAME: How You Can change your conversations to resolve tangled conflicts.
In addition, marketing a novel requires a lot of work, even with an entire marketing team on your side. We all put on our sleeves to promote REFRAME during the summer of 2012, and we were rewarded. For Yvonne, it meant going out of the comfort zones she was in to create videos online to promote the launch of her book.
The first step was (you probably guessed it) an online landing page that we launched prior to the day of launch. We utilized it to create excitement, introduce visitors to Yvonne, and encourage users to sign up for email notifications.
We then created the campaign, which included bonuses that entice people to buy on the launch day. The campaign included paid social networks as well as Google ads and a concerted email campaign, press release, and other regular social media.
The final result? Yvonne has risen to an enviable position on the Amazon bestseller list for her field and can now boast that she is a self-published, best-selling writer.
Not surprisingly, REFRAME has been rated five stars!
Step Six: The Limit
The thing that I am most passionate about in my job is how my clients are an inspiration to me. When I reflect on all the things Yvonne achieved in the last year, I feel goosebumps! I am also extremely happy for my team, who’ve worked tirelessly to make Yvonne’s dream become a reality.
Of course, this vision continues to expand!
We’re thrilled to help our clients with their experiences. It’s definitely challenging, which is why it’s essential to have a reputable digital marketing company to help you out.
If you’re in need of assistance in building your brand, promoting your company, and helping to bring your dreams to make them be a realization, please get in touch! We’re a full-service company. We’d like to assist you the way we helped Yvonne!
For Your Business To Success,
Susan Friesen, the founder of the award-winning web development company and digital marketing company eVision Media, is a Web Specialist as well as a business & marketing consultant, as well as a Social Media Advisor. She assists entrepreneurs who are struggling with insufficient expertise, skills, and guidance needed to build their online presence.
In the end, after having worked in conjunction with Susan as well as her staff, customers are confident and relaxed, knowing that their online marketing is in safe and safe hands. They can concentrate on developing their business with confidence with a flawless support system to help them through throughout the process.