If you’re working in network marketing as a home-based business, you’ve indeed been through this:
The “revolving door” phenomenon – in which you take on one person, and then there are two more who leave. This is obviously difficult and leaves you wondering why it’s so difficult to convince your network to remain active. The worst thing is seeing individuals leaving earlier than you can bring them in.
Too often, we are focused too much on attracting new members to our downline that we overlook the existing downline. We concentrate all of our energy on the most challenging aspect of creating a company, which is the process of recruiting. We don’t always get started on the most specific and most crucial part that follows up.
Although following up on your commitments may be complicated, it’s crucial for growth in the future and increasing your retention rate. When you have an MLM home-based business, the amount of downline members who leave are not as high as they do. The reason individuals quit is that they are usually neglected or not noticed by their colleagues.
The goal of your MLM company should be to improve retention within your own group and be strong as a leader in your group. This should be the top priority.
Here are seven steps you must follow to ensure that your “revolving door” within your company remains locked in a secure manner and your downline in good shape for years, not just months.
1. Make sure you adhere to a customer service policy.
If you really want to create a reliable and profitable business in network marketing, then you must implement the policy of offering support and follow-up for your customers. Remember that people join a network marketing business because they are drawn to you and not your item or the service. They trust that you are able to assist them in achieving their goals and offer something valuable to provide.
2. Follow-up refers to following-up.
When someone joins your company’s network, marketing is not a guarantee that the transaction is done. You should follow up with the new member within a week. Make a call in the course of the week to confirm they’re happy and satisfied with the service or product. If they plan to expand the business, phone to ensure they are using the resources available and are started on the right foot.
3. Maintaining contact shows that you respect.
When you were recruiting and prospecting efforts, you set the seeds for the process of building relationships. Keep in contact with your contacts. An autoresponder is an excellent tool to utilize to accomplish this. It allows you to send downline with motivational quotes, methods that you have used that have proven to be effective, and inform them of new tools they can utilize to improve their business, etc. This will demonstrate that you value and appreciate your client’s business. Maintaining contact with them will offer you the opportunity to acquire additional business as well as to improve the relationships.
4. Be aware of the demands of your line.
By keeping in touch, you will be able to anticipate and keep ahead of your downline’s requirements. Your relationship will be strengthened, and be more aware of their needs at the moment. This will lead to anticipating future requirements. Be sure to be thinking ahead. This will keep your team members content and happy.
5. Maintain a database of members of your home-based business network that is marketing downline.
When your business grows and expands, it becomes challenging to keep all information about your downline and the needs of each individual within your mind. It is essential to create customer files that contain personal details about your downline. This could include their interests and dislikes, as well as goals and interests, birthdays and anniversaries, among others. You’ll get the idea.
6. Be in close contact with your team members in your downline, and be friendly.
It is not possible to guarantee success. However, you’ll be amazed by the high rate of success you can achieve with the people you personally support when you collaborate with them and assist their efforts. Remember that there are people who aren’t going to perform what they are required to do, and you won’t be able to alter their behavior. However, if your actions provide assistance and show that you are concerned about your downline, you increase the retention of your team members.
7. Build trust between your group.
Be sincere in your commitment to your clients. Let them know that you aren’t just there to make their money. You have to be more than just a salesperson to help people get what they need and want. The distinction between you and your competitors is based on one thing customer service. If you can provide value by showing caring about them as individuals and offering excellent client service every possible way and you’ll find that your clients will remain in the long run.
If you are looking to build an active and profitable downline for your home-based network marketing business, be aware that the security of your residual earnings will be directly related to your own follow-up as well as customer service. Follow-up and customer service should be your priority! Your success and your downline members are dependent on it!