There’s a lot of buzz around social networks, and being on social media is excellent. However, it’s not enough to keep your professional profile on your professional accounts.
If you’re an influencer within your industry or as the image of your business, you must pay focus on your personal branding is vital to your social media profiles.
So, how do you get your personal branding to work for you?
Here are five steps to ensure that you have a solid personal brand that can assist in the growth of your business:
1. Audit Yourself
A quick review of your profiles is an excellent idea so that you can remove anything you don’t want to be associated with you professionally. It gives you the chance to change all of your profiles too.
Be sure that all your profiles are in sync so that users are able to quickly see the connection. The idea is that you’re serving as an extension of the company, and your social media profiles should clearly communicate to users the person you’re with and who you’re all about.
If you are posting on your personal social media profiles, be mindful of your business objectives, and remembering how you present yourself is crucial. If you search for your name and your profile, what will they find? Keep in mind that they could repeat the search; therefore, even if your results aren’t great, you may lose a warm lead.
2. Set Your Goals
The persona you portray for your company could also result in you becoming an influential figure in your field. However, this doesn’t happen by itself. It is essential to set goals for yourself. Not just in terms of the measures that measure success, but in the way you can achieve the highest standing in the industry you’re trying to reach.
Examine people who are already established within your field. They may have a professional profile, but by themselves, how do they appear? Effective personal branding must show how their personal brand is in line with the style of their company.
When you know what kind of is working and how frequently your colleagues are posting successfully, you can determine the frequency and types of material you need to post.
Be aware of where they’re posting and the platforms that have produced outcomes for these platforms. This will help you decide what you should be focusing on.
The audit and this element are time-consuming and confusing, so don’t hesitate to get in touch with experts in social media if you require help.
3. Create Your Social Media Strategy
You’ve set your goals, and you know the frequency you’ll post your content and how many new users will be able to access your posts.
Now is the time to take the steps previously taken and create an action plan based on goals that aim at achievable growth.
The process of achieving your goals is a continuous process in which you’ll constantly examine your achievements and adjust your plan until you begin getting the results you desire.
Use other people’s content while advertising your own content to make yourself an expert in your field as opposed to merely being a self-promoter.
There are a variety of tools for aggregating content that make it much easier for you to locate relevant content. Plus, you’ll learn more about the process you’re using!
Alltop, along with POPURLS, is two of the most popular, but there are plenty more to choose from.
Utilize tools like Buffer and Hootsuite for help to plan your posts, but remember to check your posts frequently to see if there’s any engagement. The most effective method to establish your credibility is to offer comments and feedback to other users to show that you know what you’re talking about.
When you make it a conversation, you’re creating an impact. The other users will notice that conversation, whether it’s tweets or comments, and be able to see your skills working.
Every approach is different. However, there must be consistent aspects to every strategy, like deciding the platforms you want to be able to access on a regular basis and what type of content will be most suitable to your particular industry.
4. Update Your Profiles
You possess a professional headshot, an excellent way to enhance creating your own personal image. If you don’t own one yet, purchase one and put the image as your profile picture for each profile on social media – including business and personal profiles.
Every platform’s profile should connect to the rest. The user should notice a consistent look in the visual aspects and the content that you post.
If you’re having difficulty dealing with the many sizes and images required, it’s straightforward to create an account free of charge using Canva. It has predefined image sizes for all platforms and is highly user-friendly.
5. Hire a Mentor
It’s never a bad idea to ask a third party to check your profiles. While asking for help from friends may sound like an excellent idea, a knowledgeable professional and professional personal branding coach can tell you what has worked and didn’t work previously.
Find someone who has assisted others builds a strong personal brand and a reputation in their field, and then reaches out to them for help. However, make sure they understand that it’s about how you use social media, so you can find someone who has the relevant knowledge to your objectives.
Susan Friesen, the founder of the award-winning web design and digital marketing company eVision Media, is a Web Specialist as well as a Consultant for Business & Marketing specialists, as well as a Social Media Advisor. She assists entrepreneurs who are struggling with insufficient experience, knowledge, and the support required to build their own online business presence.
In the end, after cooperating in conjunction with Susan as well as her staff, customers are confident and relaxed, knowing that their marketing online is in safe and dependable hands. This means they can concentrate on building their business with confidence in knowing they have a reliable support system to help them through the process.