Nowadays, many companies are flourishing and battling to build their brand and increase sales. Branding for business has become a fundamental requirement for every company, and without it, it will be difficult for any company to stay afloat.
In the past, many believed that branding was just a requirement only for big businesses. However, as the progress of time, it has been established that branding isn’t only required for large companies and also for small-scale companies.
But, it isn’t a matter of managing a large or a small-sized business. The most important thing is to develop a clear strategy for branding your business to succeed.
Here are the steps to assist you in creating an improved brand image for your business.
KISS is one of the most popular terms used in branding that means Keep it Simple and Short. Make use of Kiss when defining the title of your company since it plays an essential part in the branding of your business. Many of the most successful brands for business usually use short and simple names that are simple to pronounce and easy to remember. You can easily remember names such as BMW, Audi, Intel, Google, etc. The more complex or lengthy business names are more challenging to say and to remember.
Use a creative logo:
The majority of people recognize a company not just by its name but also by its logo. The logo of a business is the brand name of any company, which is why extra care has to be taken in the design of the logo for a business. Keep in mind that if someone uses their name Mercedes, then the first thought that comes to their mind is the famous three spokes Mercedes Benz logo. Similar to BMW as well as Audi. However, this isn’t limited to just the automotive brands and includes other brands, including Microsoft, Apple, Nike, Mac Donald’s, etc.
Select the best color scheme:
It’s not only the logo or the name of your business, and the color scheme of your business can play an essential part in branding. After you’ve identified your company’s name and logo, all of your marketing and branding should be focused on the color scheme you’ve chosen for your logo. For instance, the majority of the Mac Donald’s outlets utilize the shades of Yellow for their interiors as well as promotional items, even on food packaging, because it is a symbol of their business. Similar practices are employed by other brands such as Dominos, Shell and DHL, and others. The color of your company can have a psychological effect on the minds of your customers, and that’s why it’s crucial to avoid choosing brighter or more difficult colors. Utilize simple, solid colors such as Blue, Green, Red, Yellow, White, and Black in their various shades.
Pick your USP and stay with it:
USP, which is also known as Unique Selling Proposition, is a tiny word, but it has had a profound impact on the businesses of many. Today, competition is fierce, and in order to distinguish yourself from your competitors, you must have a USP of your business. Moreover, your entire branding strategy is centered around your USP. The brands such as BMW and Mercedes have their USP since they offer top quality and safe products. However, brands such as E bay and Ali Baba are the USP since they offer an extensive selection of inexpensive products. In the same way, Mac Donald’s have their unique selling point of offering delusions of burgers. The USP allows people to distinguish your business as a provider of products or services. For instance, when someone speaks about a hamburger, the first thing that pops into the mind is Mac Donald, and when someone is talking about sport shoes, the names that come to mind is Nike, Reebok, Adidas, and Fila.
Do you use brand hammering?
The most crucial element for any company is the hammering of the brand. The process of hammering the brand continues to promote the brand’s intended customers so that they can quickly connect to the brand. Even though sometimes, a brand’s hammering is expensive since it needs a large number of marketing and promotional exposures. To create a brand that stands out from the rest, you must create an array of TV commercials and print ads so that it can be hammered to the brains of people who are buying from you. Even though, in this contemporary age, there are numerous digital marketing channels that are inexpensive and suitable for branding hitting.
Create a sense of emotion for your brand:
Nowadays, because of the constant stress and chaotic lifestyle, people are more emotionally affected, even for seemingly insignificant things. Anything that triggers emotions brings more satisfaction for the brand’s managers. If you’re selling products or services, you can design an ad campaign taking into consideration the emotional state of the buyer. These kinds of emotionally-driven ads will be more appealing to the buyer. People who are emotionally connected to the product or service are more likely to be loyal to them for a long time. An excellent example of this can be seen in a variety of ads for cars that place greater emphasis on the security of your family and particularly your kids, rather than talking about the features of the vehicle. This creates a sense of emotional and a sense of responsibility for the parents for their children, and this can significantly influence the purchase choice. Sometimes, they ignore the most crucial aspect, i.e., the cost of a vehicle, when they purchase one because of their personal concerns.