“The purpose of business is to create and keep a customer,” according to the late management guru Peter Drucker.
There’s no multi-channel marketer who doesn’t understand the value of a well-designed CRM strategy and how crucial it is for the performance of a company. CRM is about acquiring and keeping customers and increasing your customers’ experience and their relationship with your company.
However, how can you get a good CRM without having good ERM – Employee Relationship Management?
Many of my customers have shared with me that being more customer-focused is a lot to do with being more customer-focused. Since if your employees receive zero satisfaction, you should be concerned. You can’t force your employees into being customer-focused simply because you claim to be.
One way that certain of our customers have been able to increase the satisfaction of their employees is through group activities. Try it. It might improve the customer experience.
Engaging your employees in activities that involve teams could increase the efficiency of your CRM.
Effective work teams teamwork, along with team building, are hot subjects in today’s multi-channel companies. Teams that are successful and work together can contribute to the achievement of your goals. Teams that are effective enhance the individual achievements of employees and help you more effectively serve your customers.
Suppose you’re looking to experiment with groups that are ongoing, beginning with a handful of teams to figure out the team-related activities that your company will be able to support. Teams need resources, but most importantly, time. Teams are most efficient when they are:
A wide range of employees can be involved,
You must restrict the number of teams that an employee can be a part of,
The teams set an established meeting time,
o You need to have regular team goal setting.
Notes and minutes are uploaded from team meetings and projects and
Teams are self-sustaining by adding new employees.
There are five teams of work that every business needs.
I’ve witnessed various approaches to team roles and responsibilities. Different organizations can also categorize the responsibilities in different ways. For example, one client recently requested members of the security committee assume health and wellness duties for her company. They refused, preferring to focus on environmental responsibilities. In this light, this is the list of five teams that are the most often suggested.
1. The Leadership Team
Most often, the senior management of an organization or department leaders management team will be the team that must come together to steer your company. It is the leadership group that is accountable for the direction of strategic planning of your business. The leadership team sets objectives, guides the organization, and oversees it.
2. Motivation or Morale of Employees
With various names used in different organizations, The Employee Morale Team plans and organizes events and initiatives that promote the spirit of employees. The duties of the team can encompass events like making lunches for employees, arranging corporate picnics, raising funds for sick employees, and fundraising for charitable causes. They organize the celebration of milestones in the company, including birthdays for employees and the birth of newborn baby babies. They also sponsor sports teams for the company. You can have fun with this group since the only limitation is the imagination of the team members.
3. Safety and Environmental Team
The team is responsible for the safety of employees at the workplace. It is the leader in safety-related training, safety meetings, as well as the inspection of the housekeeping, safety, and workplace organization. The team offers the environmental and recycling policy as well as leadership.
4. Employee Wellness Team
The wellness team concentrates on fitness and health for employees. The most popular activities are running teams, walking clubs, and regular testing for health concerns like blood pressure screening for high blood pressure. The wellness group can organize individual wellness programs, including how to prepare the budget or even a lunch. You can also find out about investment products, but not investment advice.
5. Culture and Communication Team
The team is responsible for defining and defining the corporate environment that will ensure the growth of your company. The team also encourages two-way communication to make sure that employees have input throughout the hierarchy of control. The team may also be the sponsor of the monthly newsletter, weekly updates on the company and quarterly surveys of satisfaction with employees, and an employee-led suggestion procedure.
Establish several team-based companies like these and ensure their growth. Remember, teams are tools to accomplish a goal and not a goal by themselves. Make sure to involve employees from various parts of your company, including mixed employees and managers. Allow them to get acquainted with each other and how they work. Introduce people from marketing and merchandising to warehouse and call center people, and even IT and finance staff. If your employees see the success of teams, more are likely to be interested in working as members of the teams. The teams can make your organization an enjoyable place to work and allow you to engage employees with real dedication. Perhaps even you can provide a better experience for your customers.