In my last article, “Smells similar to group spirit,” we discussed the importance of having a solid staff in the salon and discussed how with high morale of staff, your salon’s business would increase its the next level. We examined the reasons salon owners need to recognize and reward hardworking employees, as well as the importance of communicating to your team members the path and direction of the business and the importance of modeling. This month, we examine the importance that salon managers continually search for ways to improve the effectiveness to boost the morale of staff. It’s ultimately up to every staff member to be active, enthusiastic, and dedicated (sorry, it’s not easy to avoid it!) If they truly desire to be successful. We examine those who”WIF” What’s In (it) for (me) and the team players who smell the scent of success and who eventually succeed due to it. So let’s examine your salon’s operations and see the difference between the ones who WIF or smell good.
There’s no doubt that everyone hates cleaning and cleaning (unless your name is Monica, obviously). However, keeping your salon tidy and clean is essential to an effective salon’s business. Customers will not want to purchase an item that is sitting on a shelf that is dusty or wait in a room that has more magazines than an office reception or sit in an unclean chair that is covered with hair that was cut by the previous client. A salon that is successful will be one that is clean and tidy in actuality.
What the W.I.F thinks: “Why should I clean up? It’s not even mine! I came to this salon to be a hairdresser and not cleaning. Someone else will take care of the clean-up because I’m important/busy” (looking stressed/looking important).
The team player’s thoughts: “The cleaner the salon more efficient we will be able to are left in the middle each day. There will always be aspects of my job that I do not enjoy (early begins, late finishing, or certain clients); therefore, I might just learn to accept it and move on. My boss would have to handle it, and I could be running my own salon someday, and I’ll want it to be clean and tidy, so I’ll start the way I intend to continue and show the way. If I am able to perform the mundane tasks well, this will make learning the more exciting things even more enjoyable”.
Assisting might appear to be a dull part of your work. You’re basically standing around while somebody else is doing the fascinating aspect. It doesn’t need to become tiresome when you think about it from another perspective. As a volunteer, you will gain valuable insights into stylists, clients and what they are doing and how, as well as the connection between clients’ haircut and color, the significance of choosing the right product and how it is used in addition to the necessity of having a thorough consultation. In addition, by asking questions of the stylist (if they aren’t apprehensive), you can assist in helping encourage coloring treatments, services, and sales. This will not only make you an important (and extremely popular!) member of the salon staff but will also make your career as a stylist a lot simpler. Trevor Sorbie said part of his success was due in part to his experience as an “I never had a moment in the salon’s staff area. I was always in the shop looking at the stylists and asking them questions”. I believe he’s done very well with it, don’t you think??
What THE W.I.F thinks: “Boring! Why am I required to be here, handing out hairpins and perm rods? I’m sure if you’ve been cutting hair for that long, you’d be capable of doing it by yourself. I’d like to be cutting and coloring!”
What the team player thinks: “Great, I get to observe how stylists work! This is way more interesting than sitting in the office room, and it is a sign of how committed I am to advancing. If I could find out the process they use to accomplish certain tasks and the reasons behind it, this would make it much easier for me to comprehend and gain knowledge when I decide to do it myself. They say the more quickly you master, the more you’ll be able to earn!”
SHAMPOOING AND TREATMENTS
Treatments and shampooing may appear to be of minor importance, but a thorough survey of salon customers found that out of the many aspects of a salon’s appointment (the coffee, cut or color, etc.), the element clients look for the most? It’s getting their hair washed and (if you’re not performing this task, you’re not missing out) receiving a head massage or some kind of treatment.
What the W.I.F thinks: “URGH! I don’t like washing my hair! My hands getting stuck in the hair of another person is just mingling! I’ll do it in the shortest time possible. I’m looking forward to the day when I don’t have to wash once more”. (NOTE The day that will never come).
What the team player thinks: “If this is the portion that the client is most pleased with best, then I’m likely to give them the most luxurious hair massage and shampoo they’ve ever received. The more they love it and the more likely they’ll be to leave me a note (NOTE that I will always give PS5 a tip if the stylist or assistant does a great job making me feel relaxed). If I receive a positive tip from each person, I shampoo I will earn a small amount each month! If I can add additional treatment, it could earn more than double the amount I earn! If the other people do not like washing their hair, that’s more money for me!”
They claim that “Knowledge has power,” and it has never been more evident than when it comes to education. Through the “knowledge” acquired through education is a “power” to do more, provide more, and earn more! A stylist with knowledge is able to offer more effective services, more methods, and more options to the customer. The stylist will become more confident, competent, and more reliable. This means that the stylist can work faster, more intelligently, and more efficiently. The big question is this. Why do stylists choose not to pursue education? Let’s see.
What’s the WIF thinks: “I don’t want to take a class; I’d rather work on the floor working and making money!” “I’m not planning to take any course during my day off! I’m already working hard enough!” “God, Why should I be far behind at the end of the day for school? It’s not me making all the errors”. “I don’t receive a penny for educational sessions, therefore why should I go to them?” “What is the best thing to do if I’m confronted with an unanswerable question? Don’t worry, I’ll remain in my comfort zone. Thank you very much”.
What THE TEAM PLAYER THINKS: “YES! YES! YES! I want to be educated! The more I know, the more money I earn! If I learn one thing I learned from this course, it’s a chance for me to earn even more. In addition, I just need to complete a few additional color services. The time taken from my day is being paid back. Anything I add to my services can be a source of extra cash for my pockets! There is no way to be too knowledgeable, and you’ll never make enough either. I’m not going ASK for a raise. Instead, I’m going earn it!”
Retail is among the most effective ways to increase their earnings, and by selling one or two additional products each day, stylists can significantly increase their income each month. Sounds simple, doesn’t it? But here’s the thing. It’s not complicated! But why can’t ALL stylists take advantage of it? Why can’t ALL stylists make use of the additional income that retailing could offer? Do you think it’s because successful retailing involves getting your customer to buy what you want them to purchase? No. Does it have to do with the fact that successful retailers get the kind of client who is willing to purchase products? No. Perhaps it’s because specific stylists have the ability to sell while others don’t? No. This is because the most successful stores are SO adept at their craft that their customers don’t realize they’re doing it. However, it takes thought as well as education, experience, and experience. Let’s take a look at the reasons why stylists are able to do it and why the majority don’t.
What is the thought process behind this? “I hate trying to market products to my customers. It causes me (and my clients) extremely uncomfortable. I’m a hairdresser and not a salesperson! It’s not like I make any benefit from it, so what’s the purpose? If my customers need something, I’ll be able to provide it.”
What does the player on the team think about: “If I can sell only a few items each day, I’ll earn some extra monthly salary. Every little bit can be a help. In addition, the more I speak about the products I’m using and the reasons, the more my client is educated on how professional I seem to my customer and the more trust they have in my abilities. If my client utilizes my recommended products, it will be much easier for me to suggest various styles, colors, and services in the near future, which makes it easy to make more money! If my client is able to recreate the look they left the same style and make their color last for a longer time, they’re likely to be thrilled with me, and I might even receive some recommendations. This means that I’ve completed the work of a professional. Everyone benefits”.
NOTE TO OWNER OF A SALON Many options and efficient ways to boost sales at your retail store, including in-salon sales such as product amnesties, new client promotions, to moving your store’s retail space and utilizing P.O.S materials more efficiently. If you answer this question is a clear Yes, you’ll never get the sales from retail you would like to achieve. This question is: Do your employees believe that 100% that the products you use are the best for your customers? If the answer to that question is 100% yes, then your sales at retail will never be at their peak.
Consultation is the most crucial part of any appointment with a client since every aspect you perform is rooted in this point and could make your client’s day or break your stylist-client relationship. If you do your consultation correctly, you’ll see increased customer happiness and satisfaction, and increased sales of retail and treatments, and a broader customer base since a good hairdresser is something you can boast about! If you make a mistake, however, you’ll be able to imagine the outcomes. What do stylists think about the process of consultation?
What the WIF thinks: “I don’t have time to schedule a consultation; my appointments are returning throughout the day! I am aware of what my clients want, and when they are looking for something completely different, they simply need to inquire!”
What the team player thinks: “OK, if I could find out what they think about their hair, the condition color fade, products they use at home, etc. I can determine the solutions I could offer them. If I am able to offer my different clients suggestions regarding their hair’s color and cut, I will stop them from becoming bored and deciding to go elsewhere. It will also prevent me from becoming bored and smug, my clients will become much more loyal, and I’ll gain more. The saying goes, “ASK, and you will receive.”
You can see that there are two perspectives to consider the job of the stylist. There’s the narrow-minded, short vision of the WIF who will never be satisfied and constantly wonder what the reason their job is so difficult. Then there’s the more open-minded, “big picture” view of the team player who sees opportunities to be found in every situation and who is bound to succeed. The one will achieve booming and well-earned success, while the other will be and complains that “some players have every chance.” Now the question is: Do YOU have a WIF?