Songkran is the term used to describe New Year in Thailand. New Year, which means “movement”, also known as “changing”, is considered to be a famous festival that begins in April and runs for three days. It’s also a celebration of water, and everyone is in the flow.
In the past, Thai folk would place fragrant water on the shoulders and on the back of others in order to wash away their past sins. They also would utter best wishes and wishes for the coming year.
The water symbolizes cleansing, renewal of the soul and everything else good that happen in life.
Today Songkran is more of an insane carnival with people throwing water at each other and, therefore, during the celebrations, you aren’t able to leave your house and walk out of the house without getting at minimum just a bit wet and usually, wholly submerged.
It’s interesting to be not sure which source the water you’re spraying with comes from. In many instances, the water tanks that are used to replenish the buckets and guns contain massive blocks of ice in them, which gives you an awe-inspiring blast of frozen water at the back!
We are grateful that this festival is happening during the summer months with temperatures of 42° Celsius (105 Fahrenheit), and it won’t take much time to get warm again.
We had our first Songkran this year, and it was a blast. However, I got a fantastic personal branding lesson during the celebrations.
The lesson learned from Songkran’s experience is that it’s okay to make mistakes and make mistakes because you have the option to start again and erase the mistakes you made. You should be prepared to make mistakes in the course of this year when it comes to marketing and branding… Making mistakes is how you live.
If you’re scared of making mistakes, you’ll never be able to see what your personal brand can truly become. You’ll always stay safe, Never venture outside of your comfort zone, and you will never fully be a part of your brand.
Stuffing yourself up can be than being viewed as failing forwards; therefore, here are my “failing forward to successful strategies for your personal brand.
1. Have fun!
Have fun, don’t be concerned about making mistakes. Instead, make them an integral part of the brand’s development. Be prepared to be soaked and to have a few buckets of cold, refreshing reality every now and again. There is no need for everything to be perfect. In fact, if your goal is to be utterly authentic about your image, it’s more beneficial to be human.
Lesson 2: Join In!
It’s easier with other people, and you’ll be amazed at how quickly you can meet new friends and be a part of a group of fun-loving people when there’s a big water fight going on. If you decide to launch your brand, you’ll need supporters to assist you if you fall.
Select the ones who are willing to splash around and enjoy themselves along the way. Don’t attempt to complete everything by yourself.
Join in, network, and surround yourself with people and supporters whose personal brands inspire you.
Lesson 3 Create a Splash!
Immerse yourself in the experience of your brand, and let it shine through. There is no chance of getting wet at Chiang Mai during Songkran, and in business, there’s no chance of getting an uninspiring trip.
There are potholes to be filled in and rain drenching on the way to success. You may be hit into the back and be taken by surprise. But don’t allow that to keep you from playing with the best players and creating your own name.
Lesson 4: Don’t Blame Yourself!
We didn’t have buckets or a water gun, and we were totally submerged. We dressed appropriately as well as sunglasses, sunblock as well as our phones and cash stored in bags that were waterproof.
If you are marketing and promoting your services, things happen, and you have no control over what happens.
Strong brands will last and thrive, so ensure that you’re prepared for the eventuality, and if you’re sprayed with water, it’s possible to recover and move on.
Lesson 5: Package Your Skills!
Bah Humbug. It was one of our very first Songkran we sought out guidance from online forums, and the majority of responses included “get away from your town” as well as “lock yourself in your home for three days”. Many complained that the ancient custom of gently spraying water on shoulders had been replaced with a wild way of life, out of control after three days of mass water-fight.
Humans are prone to following the trend regardless of whether it’s traditional. Although you might prefer to take the higher way, deciding on your own style and promoting yourself on the basis of the things you think your market wants, it’s more beneficial to learn what their wants and needs are before you decide to brand yourself.
It is then possible to present your abilities and knowledge so that you’re authentic to yourself and, at the same time, highly y appealing to your ideal clients.
Songkran gave us an excellent branding lesson: not to be scared of the unimaginable. It is essential to embrace change and motion in the ecosystem where we conduct business. Don’t be afraid to take risks and be as prepared as you can but make sure you leave your home with the knowledge that, even if you get home soaked, you’ll have a massive smile on your face as you’re out there doing what you do.