Your association aims to provide the best value to its members through news and information sources, Community management, social media as well as research on opinions, fundraising, public relations and more. If, however, your organization is like many others, they are delivering its worth via its website and email at its best. While government and business organizations are increasingly embracing the benefits and ease of using mobile devices, just five per cent of associations provide their members with an application for mobile devices.
This is a severe need to change. The use of mobile phones has increased quickly, and almost everyone utilizes a smartphone to access information. There’s nothing that can connect members with associations more efficiently or quickly than an app that is well-designed for smartphones.
If you’re not giving the members of your association an app, here are seven good reasons to do so:
1. Fast, Simple Access via Mobile App
Mobile apps will allow your members to gain access to documents, news, information and other sources anytime, wherever they are. A mobile app will not only increase the accessibility of your members but also efficiently streamline access, providing information and resources instantly accessible, without the hassle of installation and web navigation. Even when we’re at home, it is common for us to make use of our phones to keep in touch with the people and organisations that are important to us. A lot of people don’t want to be forced to sit on an office computer to connect. They prefer to connect quickly and conveniently with one’s hands.
Through the help of an application, your organization can allow members to access their information while travelling on public transport for lunch breaks or at any other time that they aren’t able to access the internet via a computer. Mobility can facilitate access to information, and it results in increased satisfaction for members. A higher level of satisfaction with your members will eventually result in more members joining your organization.
2. Paying Dues and Donations are more accessible by using a mobile App
As you are aware of the importance of timing in the case of donations and purchasing memberships. When a member is ready to give a donation or buy a membership, the app is ready to accept the donation quickly, conveniently and securely. The inclusion of a donation button on your mobile app will aid in the growth of your donations, memberships, and sponsorships. It is impossible to overstate the importance of convenience in payment. This alone is worth the expense of an application. Through apps, associations can also benefit from Apple Pay and Google Pay, making it swift and easy for small organizations to begin accepting online payments.
3. Utilize push notifications to engage members
Members would like to be up-to-date with their associations. They would like to know about the most recent information, resources, news and other information pertinent to their interests. Mobile apps do this efficiently through push notifications. Apps can determine what kind of updates users prefer and then provide the user with the relevant information whenever it is available. Push notifications enable associations to easily and quickly interact with users directly and keep them engaged. Push notifications are also a way to stop members from wasting time and effort searching for the information they need and want.
4. Take a quick survey of your membership quickly and effectively
These apps are great tools to conduct membership surveys. Associations are able to efficiently distribute surveys through apps to collect member feedback on critical issues of discussion. Since they are quick to arrive and are simple and easy to fill out a survey, members will be more likely to participate in surveys. It’s not necessary to be concerned about surveys sitting unfinished and unnoticed within members’ email boxes. They allow you to take surveys more frequently and enjoy increased participation from your members.
5. Find out more about your membership by downloading a mobile app
They provide exact information regarding your users’ preferences. Although websites only capture limited data about the behaviour of users, They can also easily collect information about user behaviour, such as time spent using the app as well as their favourite features and topics, unproductive content, and more. These data can later be used to make the association of its services in a strategic way in marketing, content, and marketing.
6. Create a social Network for members within your Mobile App
Apps can provide safe, easy access to all your members. For many organizations, this valuable asset is the only reason to invest in the price of an application. Along with allowing members to quickly communicate with one another, the built-in social networking system will offer your organization strong marketing, organizing, sponsorship and promotion opportunities.
7. Offer Display Ads to Sponsors
The majority of associations would prefer an app with no ads. If your organization is looking to rapidly monetize its mobile app in order to fund it, then sponsorship display ads are highly efficient. If you think creatively, you could even offer advertising sponsorships for each segment or a specific section within your app.
They can provide an array of possibilities for associations that want to provide value to their members. The most significant benefit of today’s app development is its capacity to develop in stages that efficiently manage cost as your resources or membership allow your organization to expand the functions and capabilities of the application. Once these capabilities are revealed, the app for your association will notify members that your association is moving forward and adding value.
If you’d like your association to be recognized as a forward-thinking, modern, efficient organization that provides valuable benefits to its members, then you should begin developing the mobile app strategy.
