Making your brand visible isn’t a kid’s game. Content creators must get their hands dirty and put in the effort to build the social presence of their brand. However, while doing this, they must also adhere to specific guidelines so that their content does not violate the guidelines for community participation of different social media platforms. Instagram is by far an extremely frequently used social media channel to increase its reach and improve its profile. A well-established presence on Instagram can do wonders for a company.
For cannabis-related entrepreneurs, things could be a bit depressing. Instagram’s cannabis store has been a source of concern due to its grip on cannabis companies. It is evident as shadowbanning the content of these companies, which hampers their efforts to increase their presence on the platform. It is confident that there must be an alternative to it. And more importantly, what is shadowban mean?
What is Shadowbanning?
It is the process of blocking the content of a particular individual on social networks in such a manner that the user does not even know it’s taking place. When you are shadowbanned, the social media platforms such as Facebook, TikTok, or Instagram will block your posts from appearing in hashtags. If you’re shadowbanned on IG, your posts will not appear on any other feeds until those who follow you.
Simply put, shadowbanning is the biggest nightmare of marketers and content creators. It significantly reduces your page’s chances of being discovered through new fans. Even worse, you’ll not receive any notification from Instagram regarding your shadowban. The algorithm will simply perform its job and leave you in the dark.
If Instagram removes your posts due to it not being in line with their guidelines for community members multiple times, You could find your account immediately deleted. You would not ever wish for that to occur. How can you avoid it? You can do this by following specific guidelines and tips.
Use Instagram to promote your Cannabis Store. How to Apply the Algorithm to your Benefit.
Let’s call it a spade. If you’re a company that is involved in the cannabis industry and you post images of cannabis or its products, Instagram won’t like them. In turn, you’ll need to carry the burden of getting banned from the shadows. However, you can’t deny that this platform is an essential part of your marketing strategy on social media. Here are some suggestions that can be used to promote your company on the platform.
1. Concentrate on the diversity of content
The first step is to evaluate what you can offer to customers. After that, create a collection of videos and images which reflect your customer’s experience and the vision of your brand. Once you know how your brand meets the needs of its clients and customers, you’ll discover the experience your business provides.
In this way, you can show images of your employees as well as dispensary-related activities and the honors you’ve received, as well as the values you believe in. The content should convey to your followers the lifestyle they want to live as they connect with your company. Your goal is to be a part of the cannabis-related culture via Instagram actively instead of advertising your product. Simply put, you should share your lifestyle stories, experiences, and even people on your IG page.
2. Make use of Instagram tools
There’s no shortage of the tools that Instagram offers to companies. It is possible to use tools such as Instagram Stories, Instagram Guides, Reels, and Carousel posts to boost the engagement of your customers and allow them to get understand your brand more. These tools come with a variety of capabilities and are excellent for promoting your business in a variety of ways.
For instance, with Instagram Guides, you could offer more extensive content, such as tutorials or often asked questions. When using Reels, you can make stunning 15-30 second videos on your company and share them. If you’re planning to share an extended video, you can use IGTV.
3. Be a responsible user of hashtags
This is the place where you should be cautious. It is not advisable to use popular hashtags such as #weed, #cannabis, and #cannabiscommunity. You can also use others on your blog postings. This is a guaranteed way to get yourself shadowbanned. You must be cautious in how you word the hashtags you use, even if it means obliterating the cannabis-related hashtags. Be creative and include uncommon words like C*nnabis for the captions of your Facebook or Instagram pages. Instead of weed, use Ouid or st0ner in order to be ecstatic.
4. Make your content educational.
Who doesn’t want to gain knowledge and know-how? Facebook or Instagram are always ready for it. Accredited publications that provide research and studies on cannabis are not banned shadowbanned in the first place due to their educational nature. Learn from these educational websites and tailor your content to inform people on the interaction between terpenes and legal guidelines. This will give you a sense of authority. Give new information to your viewers in each video you make.
Nowadays, hemp and cannabis companies are making strides in the removal of the stigmas that are associated with the products. Also, there is a lot of inaccurate information regarding hemp and cannabis products that must be corrected. Make use of it and begin to build the trust of your readers.
5. Do not make the mistakes you could quickly avoid.
It is likely that the atmosphere of Instagram for stores that sell cannabis is getting more damaging on your behalf if your organization continues making mistakes regarding the content you post on the platform. Here are a few mistakes that you can fix.
What’s the Takeaway?
Avoid falling to the temptation of becoming attracted by a business that has been able to advertise its sales related to cannabis on IG. Be aware that, according to Instagram’s guidelines that posting any item or service that is related to cannabis isn’t appropriate. Finally, make sure you are aware of the latest rules and regulations to ensure that you don’t make mistakes.
Do you need assistance to navigate over the latest cannabis regulations to get ahead in your marketing? Contact Promarketer, a marketing company that is specialized in helping businesses to get more attention on the internet while remaining compliant with the law.
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